Job Description

OutScout is partnered with a Series B SaaS company that connects consumers with talented chefs in their community. They have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp.

They are hiring a Head of Marketing to own the strategy and execution across all marketing disciplines: customer acquisition (most importantly), lifecycle, positioning, and brand. You will refine branding, build scalable, multi-channel marketing funnels, develop a lifecycle strategy that drives subscription adoption and retention, and partner with product & ops teams to accelerate activation and retention. This is a player-coach role, ideal for a leader who thrives in both strategy and execution. They will report to the CEO, oversee 2 direct reports, and work cross-functionally. Most importantly, they are looking for someone who uses data to drive results.

Mission

The goal of this role is to 8x order volume and become the go-to mealtime platform for families by owning and executing an integrated marketing strategy that delivers profitable growth, deepens retention, and resonates emotionally with parents and households. This role will lead performance and lifecycle marketing while building a multi-channel acquisition engine beyond Meta and Google, managing a high-performing team, and shaping the voice of the brand.

Key Outcomes

1. Scale marketing-driven growth 4x while maintaining profitable CAC

• Drive marketing contribution toward $100M GMV by 2026 (from $~15m today), while maintaining current CAC (~$225 per subscriber).
• Expand growth beyond Meta/Google by testing and scaling new channels (e.g., influencer, community, direct mail, OOH, partnerships).
• Increase new subscriber run rate from 1k monthly to 4k monthly in 2025, to 8k monthly in 2026.

2. Build and manage a best-in-class marketing team

• Lead and scale a marketing team from 2 (1 senior manager, 1 director), including performance, lifecycle, content, and brand.
• Create a culture of speed, experimentation, accountability, and empathy for the customer.
• Partner closely with the CEO, Product, and Operations to align roadmaps and customer journeys.

3. Deepen retention and LTV through lifecycle and brand marketing

• Develop and execute lifecycle strategies that drive habit formation and increase LTV per customer.
• Build storytelling and messaging tailored to family decision-makers, highlighting convenience, care, and cultural authenticity.
• Improve repeat rate and average order frequency per cohort, leveraging CRM, email, and SMS.

4. Elevate their brand as a trusted household name for families

• Refine brand positioning to clearly connect with their evolving audience: families seeking home-cooked, culturally rich meals.
• Oversee brand campaigns, community initiatives, and content strategies that increase awareness and emotional connection.
• Measure success via brand lift, NPS, and unaided awareness in core markets.

5. Create a high-leverage marketing analytics and experimentation engine

• Implement rigorous measurement frameworks (CAC, LTV:CAC, cohort performance, ROAS) and own end-to-end funnel tracking.
• Drive a culture of test-and-learn across paid, lifecycle, and brand programs.
• Build clean dashboards and reports to inform exec and board-level decision-making.

Competencies

Must-Have Competencies

• Performance marketing excellence: Proven experience managing $1M+ monthly budgets across digital and emerging channels. Deep understanding of CAC/LTV dynamics and media mix modeling.
• Scaling from 1 to 10: Experience scaling consumer businesses 1→10x through by building multi-channel growth engines (e.g. paid, influencer, UGC, partnerships, SEO, community).
• Lifecycle marketing & retention: Strong grasp of CRM, behavior-based segmentation, and campaign orchestration to drive conversion and increase LTV.
• Team leadership: Managed and mentored teams of 5–10+ across functions. Skilled at hiring, developing, and retaining high-performance marketers.
• Customer empathy: Intuitive understanding of the parent/family audience, with a passion for storytelling that resonates with emotional, functional, and cultural drivers.
• Hands-on builder: Startup mentality—comfortable switching between strategy and execution. No task too small.

Nice-to-Have Competencies

• Experience with food platforms, marketplaces, or other family-targeted consumer services
• Familiarity with target demographic: young families
• NYC or Bay based

Comp: 225 -275k OTE

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